From a batch of new change spokesperson can see Chinese market planning, adidas is reshape image.
On March 18th, acheter air jordan in "all adidas" (" all try our best ") conference announced a new batch of spokesperson, including LiBingBing, eason chan, Angelababy etc fashionable personage.
In accepting this reporter to interview the greater China region, adidas group managing director Colin GaoJiaLi (Currie) says China is a very special market, national sports participation rate is much lower than in Europe, but fashion, participate in passion but high. Therefore, adidas decided in China will sport fashion into focus. This is one of them made the adjustments from spokesperson on the reason. Then, Nike Air Shoes "NEO" appeared, and professional sports series was different, NEO series fashion fields into life.
And the market in NEO positioning, just cater to the mainland of small and medium-sized cities to consumers. This is also adidas 2011 in China the second important transition plan.
GaoJiaLi says, adidas plan future three years in China, including open 2500 stores, most of Chinese distributions will three or four lines of the city. As with adidas, Nike also being studied the how to develop three, western city.
Whether in China or adidas, Nike Air Force Ones more broad &three-tire following cities, there are many places are blank. They have been li ning, anta sports brand such as the native to all the world.
As with li ning, anta toned down to compete head-on in the greater China region, adidas Jens Meyer (MaiYanShi brand director in interviews revealed that third parties already hired three or four lines of urban investigation found that, in the investigation result in the city of China's low line some emerging middle class exists, and they are willing to spend the extra cost pay foreign senior brand. Jens Meyer says, they are low line urban consumption upgrade factor, but also on the transformation of adidas brand power.