Footwear News Weekly 2010 201 002

nike71 / 2010-01-17 Jinjiang small brand marketing further down the road width of the face of rising raw material prices, the loss of skilled workers and international barriers to trade shoes with high vertical and a series of problems, there followed the bottleneck of the domestic market, domestic lack of progress in a number of shoe or even bankruptcy, but the contrarian and the Footwear Industry in the brand, some brands continue to rise on a new understanding of marketing through entertainment marketing campaign to create a fashion widen the road. How to get out of private Cheap Air Shoes "death cycle" many small and medium private enterprises are characterized by the family shoe Baotuan developed working hard, and made great hardship, with the continuous expansion of capital, size of the business also expanded step by step, companies antenna extension products in the market area has gradually penetrated into different regions and different levels of people object, enterprise supply chain relationships are constantly undergoing qualitative change. The face of brand enhancement, meticulous management of the implementation, management talent introduction and refinement and development of corporate culture, which has been very clearly told the business owners family's capacity has far from fully satisfied in the former's role. 30 billion capital ripening competitive Chinese shoes a lot of money into China's footwear industry, since 2002, has about 300 billion of hot money into China's shoe capital, especially after the beginning of the world financial crisis, foreign investment money into the wind entities in China to do a faster pace of shoes industry in China has been born out of the Li Ning, Anta, special steps such as listed companies. The future, China will be very fierce competition in the footwear industry, 30 billion is not enough money or can mature Chinese shoe ripening. China-ASEAN FTA investment inducement transfer shoe China - ASEAN Free Trade Area tariff advantages for investment in the region add much color, this morning attracted a lot of shoe giant corporate global distribution of ASEAN, the domestic shoe factory in Vietnam, Indonesia and other places have blossom everywhere. After the completion of free trade zone with the "zero tariff" Temptation, leaving many companies "just around the corner."