Nike launch environmental costume design tools, further strengthened its open innovation and sustainable development of commitment

Oregon than eph meal - (American business information) - in order to promote the sustainable development of industry, Nike (nyse code: NKE) today launched environmental protection clothing design tools. Based on the design of Nike recognition, this tool of index released to accelerate collaboration between enterprises, fast tracking sustainable innovation to reduce oil and water and other natural resources to use.

Nike spent seven years time, invest about $6 million designed and built this paragraph based on software environment costume design tool, it can help the designers real-time make a choice, in order to reduce its work to the environmental impact.

This tool realize natural resources to reduce and low-carbon economy, the necessity of migration is a kind to fashion design of waste reduction and increase the use of environment-friendly materials, etc, and let rating designers can real-time adjustment and practical method.

Nike is dedicated to the open innovation, and welcome to the tool of the other parties to the construction and perfect.

Nike sustainable business and innovation vice President, Hannah JonES said: "this tool let design personnel can in the product development process the start easily make the most of the sustainability of choice. In the past four years, the fact proves that it is a Nike invaluable, has helped us to create the sustainability of meet the high standard product."

"Through the publish this tool, we look for people to improve it, hope can contribute to the further cooperation, create for fair competition of global standards, encourage industry generally adopted sustainable design method, and provides consumers more sustainable products."

Shoes With Air for the 2010 World Cup in South Africa football jersey was the production tools help designers create football history's most accord with environmental protection concepts and technologies most advanced product the best examples. The recycled material selection, is made of polyester fiber with from landfill recovery of 13 million bottles are made of.

Only in the past year, Nike of recycled polyester fiber use is doubled, from landfill recycling the 8,200 million plastic bottles. If all clothing company can a third of polyester fiber clothing materials into recycled polyester fiber, for recovery of polyester fiber demand will exceed the bottles in Thailand, this needs from landfills recycling PET bottle.

The leading global investors and environmental protection organization alliance Ceres Mindy Lubber company President said: "this kind of design tools Nike open source code decision, is a win-win measures, because it used the important intellectual capital to spread throughout the industry. Whether sneakers or car, in all in the product design is introduced to water, chemical, energy and waste consideration is very important. If all clothing company can use this tool, impact is likely to be amazing, from no longer piles of rubbish landfill area, to expand our sustainable material industry scale, affects." Ceres company is currently with Nike etc. Large company cooperate closely and coping sustainable challenge.

Marks and Spencer competent Mike Barry sustainability was with Nike in sustainability issues close cooperation for many years, he said: "as a devoted to developing sustainable business company, we welcome this type of industry collaboration. Nike design tool will help clothing companies and retailers design more sustainable products. We firmly believe, such share knowledge can help us to speed up the pace of sustainable future striding forward."

In addition to environmental protection clothing design tools outside, Nike will also in 2011 release its footwear design tools, materials evaluation tools and water assessment tools.

Previously, Nike has released earlier this year GreenXchange (GX), which is a network based trading market, the enterprise may, in the market share cooperation, intellectual property, which will bring new sustainable development business model and innovation. Nike is dedicated to apply for more than 400 GX research, patents, indicating it believe the best way to promote sustainable innovation is the open innovation.

Environmental protection clothing design tool can visit www.nikebiz.com/responsibility/nikeenvironMEntaldesigntool.

Relevant information network access www.nikeresponsibility.com fragment.

To register to attend on environmental costume design tools network conference, please visit www.nikebiz.com/responsibility/nikeenvironmentaldesigntool

About Nike approved design

Approved design goal is to create innovative products, by reducing the performance of the whole design and development process of waste, use environmental protection data, and eliminate toxic substances, to minimize the impact on the environment. If you want to know more information, please visit www.nikebiz.com/crreport/content/environment/4-1-0-overview.php? Cat = overview.

About Nike

Nike company headquarters is located in Oregon, near than eph meal is design, marketing and distribution of real sneakers, sportswear, sports equipment and movement that deserves to act the role of leading companies worldwide, and its products are widely used in a series of sports and fitness activities. nike shoes is a wholly owned subsidiary of the include: design, marketing and distribution of high-grade shoes, handbag, accessories and coat Haan company; the Cole is Design, marketing and distribution of sports shoes, sports and exercise that deserves to act the role of kanway Converse Inc. (the company), Design, marketing and distribution of extreme sports and young fashion style clothing and footwear, matching the Hurley International LLC, And the leading global headquarters in British football brand sweet.it treasure Co., Ltd (Umbro Ltd.). If you want to know more information, please visit: www.nikebiz.com.

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